HMSHost International  operates in very dynamic environments and are growing rapidly.This translates into high volume recruitment needs across all the food and beverage brands they manage.

With the widespread adoption of online communities, HMSHost realized that they needed to become more personal by generating content focused on engaging their potential associates, rather than just promoting their job opportunities.

Adding gamification to their recruiting strategy helped them stand out on social media and expand their talent community. They surpassed industry benchmarks in respect to candidate engagement and conversion rates.